Mercedes Duchicela
Bio
Bio

Ph.D. Student, University of Texas at Austin (Advertising). M.A., Texas A & M University (Public Health). B.S. Lawrence University (International Studies/Spanish).

She has a marketing experience as Product Manager in a Unilever Licensee in Ecuador. After several years in the business sector, she made a career transition to the Non Profit Sector. She acquired a ten year work experience in the development and indigenous affairs field with CARE International in Ecuador and the Government of Ecuador.

This led to work closely with community participatory techniques, and to monitor and evaluate changes in behavior and practices. Also she worked closely with private donors and development agencies such as USAID and the Government of Netherlands. Her main research interests are evidence-based research for policy making, motivations for social engagement, persuasion tools for media advocacy, resource mobilization techniques for non profits and framing messages for the Hispanic population.

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