Timeline of Studies

In 2005, I started a PhD program at University of Texas Austin. During the Summer 2008, I will be taking my last class. On Fall 2008, I will take my qualifying exams. At the end of the Summer 2009, I will be defending my dissertation.  

The following research interests will be narrowed to a Dissertation Topic between today and Deecember  2008. It is the beginning of the end and I am looking forward to it.

Non Profit Management Studies

This concentration examines the role of marketing/advertising in non profit management.   The general research area is the organizational identification in non profit organizations. Organizational identification influences organizational culture and identity and is a good predictor of the organization’s success. It also influences the individual’s job satisfaction and performance. Middle managers (as opposed of that of upper level management) in nonprofits are technicians or field workers that have risen in the management scale. Since they have worked closely with the clients, middle level managers have grown to identify with the non profits’ missions and value system. Thus strengthening the nonprofit’s work. The research agenda will be to examine the relationship of  organizational identification  to the following nonprofit areas:

1.       Capacity of engagement in advocacy activities.
2.       Strategies and tools for resource mobilization.
3.       Issues in brand identity for nonprofits:
            - Branding Social Causes, 
            - Strategic Alliances
            - Cause related marketing

Social Marketing Strategies and Policy Process

This concentration proposes to study the application of social marketing research to a practical arena. Social Marketing is an approach that uses marketing concepts and principles to bring about social change. It also uses methodologies and concepts from public policy, sociology, anthropology, etc..  

The areas to study:

Strategies for social change and policy process:

1. Acculturation Measurement for message design and audience segmentation.

2. Audience research for communication campaign planning. (ie Women, Children, communication technology, etc)

3. Advocacy tools and message framing for social change issues (ie in policy making, women’s   health, civic education/engagement, integrated conservation and development etc.)